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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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UMI has over 23 years of experience supporting fast-growing multi-unit brands. From strategic planning to design, execution to analysis, UMI seamlessly brings innovative, results-driven initiatives to life.
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The Vitamin Shoppe
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The Vitamin Shoppe
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The Vitamin Shoppe
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We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 6,663 Reads 26 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 3,022 Reads 50 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 3,009 Reads 8 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 3,035 Reads 34 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 3,208 Reads 3 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 2,937 Reads 3 Shares
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 4,864 Reads 18 Shares
How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 3,969 Reads 4 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 3,039 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 2,970 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 5,675 Reads 18 Shares
Teriyaki Madness
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Teriyaki Madness
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Teriyaki Madness
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Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 3,903 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 4,972 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 4,419 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 4,669 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 12,148 Reads 28 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 8,309 Reads 55 Shares
New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
  • 6,577 Reads 38 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 3,656 Reads 7 Shares
Real-time, real-world customer engagement tactics and tips.
  • Ashley Parks
  • 4,726 Reads 24 Shares
How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
  • Multi-Unit Franchisee
  • 5,513 Reads 54 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 4,680 Reads 8 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
  • Myron Curry
  • 7,966 Reads 17 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 3,985 Reads 4 Shares
If you're not responding to online reviews you should be, says new study.
  • Multi-Unit Franchisee
  • 4,417 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 4,185 Reads 6 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 7,374 Reads 38 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 4,281 Reads 5 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 6,630 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 4,819 Reads 3 Shares
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