Social Media
Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.
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January 17th, 2023
 Sociallybuzz, founded in 2009, is the #1 Social Media Marketing Agency to help franchisors and franchisees increase their revenues, drive sales, and build awareness.
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"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
- Nate DaPore
- 7,287 Reads
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
- Multi-Unit Franchisee
- 3,932 Reads 39 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
- Nate DaPore
- 8,447 Reads
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
- Scott Klososky
- 3,972 Reads 96 Shares
If you're not using social media as part of your recruiting process you should be.
- Multi-Unit Franchisee
- 5,964 Reads 95 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
- Marsha Friedman
- 4,189 Reads 14 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
- Franchise Update
- 3,213 Reads 40 Shares
A new international survey of companies identifies some unique and surprising social media trends.
- Multi-Unit Franchisee
- 3,638 Reads 45 Shares
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
- Multi-Unit Franchisee
- 5,767 Reads 42 Shares
I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic.
- Lisa Ford
- 5,090 Reads 429 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
- Franchise Update Media
- 14,106 Reads 1,023 Shares
Those sanitarily questionable movable feasts that have rolled through America's cities for decades are being replaced.
- Kerry Pipes
- 34,066 Reads 4 Shares
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
- Kerry Pipes
- 8,527 Reads 840 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
- Joe Mathews
- 2,365 Reads 36 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
- Paul Segreto
- 2,111 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
- PRESS RELEASE
- 2,131 Reads 1 Shares
Franchising is the champion of small business expansion, and Franchising.com is the official home page of the industry, offering 50,000 pages of information for interested consumers. The site is the most comprehensive intelligence and information resource for more than 2,400 franchises worldwide, covering 24 franchise industries, and more than 250 sub-industries.
- Franchise Update Media
- 7,227 Reads 25 Shares
By now everyone is familiar with the Domino's Pizza "turnaround" campaign that's been all over the airwaves. The brand created a high profile marketing campaign that addressed negative consumer attitudes about its pizza by embracing the criticism and showing consumers that the brand was listening. The project has been an overwhelming success for the 9,000-store chain and president and CEO J. Patrick Doyle will offer an insider's look at the campaign from soup to nuts when he keynotes the 2011 Multi-Unit Franchising Conference in Las Vegas April 27-29.
- Multi-Unit Franchisee
- 4,651 Reads 8 Shares
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
- Steve Olson
- 3,430 Reads 63 Shares
Being a part of YouTube is no longer something franchise businesses can control. Chances are, you're there, whether you created the content or not.
- Lisa Wehr
- 4,332 Reads 99 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
- Lisa Wehr
- 7,105 Reads 33 Shares
In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.
- Lisa Wehr
- 3,286 Reads 5 Shares
If you haven't already done so, it's time to face the facts. Your customers are online and they're using social media. Here's what many of them are doing - connecting with their friends on Facebook, chatting up brands on Twitter, and spending quality time with companies through videos on YouTube. They are writing and reading blogs, listening to and participating in podcasts, and connecting on LinkedIn. Want to reach them? You can if you're at the right places.
- Multi-Unit Franchisee
- 2,841 Reads 1 Shares
One of the emerging benefits of the social media phenomenon is the technology's ability to put franchisees right in the middle of fresh customer feedback
- Multi-Unit Franchisee
- 2,405 Reads 20 Shares
Social media is an ingrained part of people's everyday lives. How many people? Well, according to Facebook, there currently are 350 million active users. And by active, Facebook is accounting for those who log on to the site every day. eMarketer anticipates the number of U.S. Twitter users in 2010 to jump to 26 million. That's 15.5 percent of all adults online--and that's huge. What do these digits have to do with growing your multi-unit franchise? Close to everything.
- Lisa Wehr
- 3,901 Reads 24 Shares
Considering the wide-ranging abilities of today's smartphones, simple text messaging may seem passé, but it's a basic social media tool that's working wonders for Chris Kramolis' franchise operation. He's been using text messages to build business and compile a database of his customers--and he doesn't see any reason to deviate from something that's working.
- Multi-Unit Franchisee
- 5,145 Reads 242 Shares
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.
- Multi-Unit Franchisee
- 5,110 Reads 1 Shares
Consumers have an infinite number of ways and places to talk about your brand. Social media platforms such as Facebook, LinkedIn, Twitter, online blogs, podcasts and YouTube are fundamentally changing the way we work and interact with each other, with an increasing blurring of business, commercial, social and personal communications. As a result, these social media platforms can provide beneficial (and inexpensive) ways for franchisors and franchisees to market and promote their products and services.
- By: Danell Olson Caron
- 6,192 Reads 151 Shares
Cell phones have become big business and the competition in the market can be fierce. Not surprisingly, social media tools are finding a niche in this industry, too. One example is three young entrepreneurs in the Northeast who have found a way to use Facebook and other social media tools to give them a competitive edge.
- Multi-Unit Franchisee
- 6,405 Reads 105 Shares
Social media, social networking, social marketing, social recruiting. Whatever you call these new connectivity platforms, they're sweeping the business world in 2009--much as the Internet and World Wide Web did circa 1995. Everybody wants in on the action, but no one is quite sure how. Okay, maybe some people know. We asked a few--and went online (of course) to find out more. We also pulled a few thoughts from "The Long Tail," a book by [i]Wired[/i] magazine Editor Chris Anderson on how Web 2.0 and social media have transformed marketing and sales.
- Eddy Goldberg
- 3,207 Reads 4 Shares
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